What it does
Your ads account's figures
ACOS and ROAS from your account's Sponsored Products reports: campaigns, advertised products, keywords and search terms. TACoS from those and all your sales, when your store is connected too.
Break-even ACOS and each campaign's profit
From your settlements once they have enough orders, and from your costs and Amazon's fee estimates until then. From it, what the campaign made or lost in money.
Insights from your figures
Findings from clear rules, with a minimum of clicks and orders before any verdict: a campaign that spent and sold nothing, search terms worth a keyword or a negative.
A suggested bid for every keyword
From your target ACOS and what the keyword's clicks brought in, applied only when you apply it.
Managing campaigns from Sellet
Pausing and enabling keywords and campaigns, bids, budgets and negatives, and launching a new campaign, sent to Amazon through the Ads API.
Automation
Rules that pause losing keywords and adjust budgets, hours when campaigns pause and resume, and a stock guard that pauses a product's ad when its days of cover fall under your limit and resumes it when stock returns.
Budget planner
How much spend a sales target needs, at your measured rates, and no figure when the numbers are not enough.
And what it does not
- Sponsored Products only: no Sponsored Brands or Display yet.
- It does not rank the hours of the day: Amazon does not give ad figures by the hour, so the hours are your choice.
- Amazon only: no noon or Trendyol ads in Sellet.
Which plan
Analysis, launching and manual changes in Growth, automation in Pro, and all of it in the 14-day free trial.
Pricing and plansCommon questions
Will Sellet change my campaigns without me knowing?+
No. Manual changes take your click, rules and hours run only on what you set, and the stock guard resumes only what it paused itself. A suggested bid is never applied on its own.
How is my ads account connected?+
From settings, with an Amazon Ads approval separate from the Seller Central connection.
How is this different from the free ACOS calculator?+
The calculator works on one campaign's figures that you enter. In Sellet, all your campaigns' figures are read from your account, and each campaign's break-even is worked out from its products.